The book · Read or listen
A doctor’s thirty-year journey through cigarettes, vaping, quitting and returning. Explore the beliefs that kept nicotine appealing, with practical cognitive behavioural exercises.
Audiobook · Ebook · Paperback. Read or listen.
From US$9.99
Kindle US$9.99 · Apple Books US$12.99
Audible US$14.30 · Paperback US$19.99
Narrated by Paul R. Wilkinson Jr.
Sample · 2 min 8 sec · Full audiobook · 4 hr 11 min
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From the foreword to Escape Nicotine – Permanently. Punctuation is normalized for reading.
This book does something different. It doesn't touch the door. It goes after the wanting.
The tools under the hood.
The method in these pages is built with the tools of cognitive behavioural therapy, CBT, which rests on one deceptively simple idea: it is rarely the situation that drives what we do. It's what we believe about the situation. Change the belief, and the behaviour follows — not through force, but the way your hand stops reaching for a light switch in a room where you've learned the bulb is dead.
CBT gave the world a toolkit for doing exactly that, and you'll use most of it in this book without ever feeling like you're doing homework.
Automatic thoughts. CBT's first discovery is that the thoughts driving our behaviour mostly fire on their own — fast, uninvited, and wearing your own voice. I need one. This is my reward. I can't cope without it. You've never chosen those thoughts. They arrive pre-written. In this book we drag every one of them into the light, slow it down, and check its paperwork. You'll come to know these thoughts so well you can hear them coming.
Cognitive restructuring. The heart of CBT: take one belief at a time, examine the actual evidence for it, and watch it collapse under its own weight. That is precisely the architecture of this book. Each chapter isolates a single lie you've been sold — the pleasure is real, quitting means sacrifice, it helps me with stress, one won't hurt — and dismantles it in front of you. Not with fear. Not with lung photos.
Chapters 1–2 are free in the iPhone app. One payment unlocks the rest of the current course; no subscription.
Try the free chapters
Free audiobook companion
A nine-page companion with Action Notes, a replay guide and the book’s Field Kit. Confirm an email address to receive the PDF, then three short reflection emails over nine days. No ongoing newsletter is included.
This signup form is hosted by Brevo. Viewing it connects your browser to Brevo. The email request is separate from this website’s optional analytics and advertising cookies. Email privacy details.
The PDF is also available here: Download the free Field Kit · PDF, 1.8 MB.
Educational material only; not medical care.
The premise
Nicotine never gave you anything. It installed a faint itch, then sold you relief from that itch and called the relief pleasure. That is the whole trick — a sleight of hand — and nobody needs willpower to stop paying a magician once they have seen where the card goes.
This is a different kind of quit book. It does not ask you to be strong, count days, or white-knuckle anything. It asks you to look — closely, one lie at a time — at the con that has been running your life on commission.
It was written by a physician who spent thirty years getting conned himself, medical degree and all. He knew every fact about what it was doing to him. Knowing changed nothing, which is the first clue that the problem was never information.
A faint itch, and no more than that — never the real problem, and never the thing you were actually afraid of.
The patient whisper that can wait ten years for a wedding, a crisis, a campfire — and still sound exactly like your own voice.
"Rule one: you keep smoking while you read." No quit date on page one. You cannot examine a con while you are panicking about a deadline.
What's inside
Each chapter puts a single familiar belief on trial, then closes the same way: the lie, the flip, a guided session on paper, one small thing to do, and a ten-second exercise that builds a written record in your own handwriting.
Also as an app
Escape Nicotine for iPhone carries the whole course in audio — every chapter read to you, an optional guided session for each one, the One Long Breath pacer for the hard minute, and the Ambush Scheduler. Chapters 1–2 are free; the rest is a single unlock, with no subscription and no account.
Come see how the trick is done
Your choice: audiobook, ebook or paperback.
Free audiobook companion
A nine-page companion with Action Notes, a replay guide and the book’s Field Kit. Confirm an email address to receive the PDF, then three short reflection emails over nine days. No ongoing newsletter is included.
This signup form is hosted by Brevo. Viewing it connects your browser to Brevo. The email request is separate from this website’s optional analytics and advertising cookies. Email privacy details.
The PDF is also available here: Download the free Field Kit · PDF, 1.8 MB.
Educational material only; not medical care.